Meet our team

Safety First Aid Group have partnered with Cederroth to bring their award-winning, beautifully designed and premium quality first aid products from Sweden into the UK market. We have a growing leadership team at the Safety First Aid Group, all of whom are here to help you find the first aid and safety solution for you:

 

Barbara Froomberg – Owner of Safety First Aid Group
Barbara Froomberg
Founder
 
Robert Froomberg – Managing Director at Safety First Aid Group
Robert Froomberg
Managing Director
Adam Weidenbaum – Commercial Director at Safety First Aid Group
Adam Weidenbaum
Commercial Director
 
Ben Goddard – Head of Purchasing at Safety First Aid Group
Ben Goddard
Head of Purchasing
 
David Lyall – Marketing Manager at Safety First Aid Group
David Lyall
Marketing Manager
 
Lauren Abrey – Customer Service Team Leader at Safety First Aid Group
Lauren Abrey
Customer Experience Manager
Steven Caller – Sales Director at Safety First Aid Group
Steven Caller
Sales Director
Neil White – Finance Director
Neil White
Finance Director